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IN SHORT, YES IT DOES
Shorter videos are better for getting people to watch the whole thing.
"Globally, consumer internet video traffic will be 80 percent of all consumer
Internet traffic in 2020, up from 64 percent in 2014"
"It would take an individual over 5 million years to watch the amount of video that
will cross global IP networks each month in 2020."
Source Cisco VNI Forecast Methodology
The following info graphics have been collated from a range of sources and evidence that keeping a video to an optimum length for viewing will ensure its viewed fully and possibly by more viewers. Its worth bearing in mind that this is not a catch all situation and for certain video content (training and instruction videos) the length of the video has to be determined by the content alone.
What we can learn from the above graph?
The way you organise the structure and content of…
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